How is this different from a custom GPT?

A custom GPT is one way to build this; an assistant may also need deeper integration with email or calendar systems.

Can it work across a whole team?

Yes, assistants can be shared across a team or built per-user depending on the task.

AI Assistant Development

AI assistant development builds a focused AI helper for a specific role — such as drafting sales follow-ups or summarising meetings — connected directly to the tools your team already works in.

Benefits

Built around one job, done well, rather than a general-purpose bot
Connects to email, calendar and CRM where relevant
Reduces context-switching between apps

Problems It Solves

Staff spending time on repetitive drafting or summarising
No single tool covering a specific recurring task well
Generic AI tools that don't fit an existing workflow

Who It's For

Sales teams
Executive assistants
Operations staff

Common Use Cases

A sales assistant that drafts follow-up emails
A meeting assistant that summarises and assigns actions
A research assistant that compiles briefing notes

How We Deliver It

1
Role definition
We define exactly what the assistant should and shouldn't do.
2
Build
We build and connect it to the relevant tools.
3
Rollout
We roll it out to the team with a short onboarding session.

Technologies

OpenAI API
Anthropic Claude
Google Workspace API